About MeeOpp
MeeOpp is an AI learning company building cutting-edge evidence-based learning systems for schools and businesses. Our goal is to maximize the potential of every human performance through evidence-based learning. We are rapidly expanding to meet demand and would be delighted to meet individuals who share our vision and enthusiasm.
Our passionate team combines expertise in the fields of AI, learning, and technology, and aims to solve the biggest challenges faced in learning in the 21st century.
About the Role
We are looking for a high-impact, data-driven Marketing Manager to lead our B2C growth strategy. This is a critical hire focused on maximizing digital and offline marketing and distribution. You will own the entire marketing lifecycle from high-level strategy to execution ensuring optimization to drive revenue and user acquisition.
You will be responsible for building a cohesive brand voice while relentlessly testing content, language, and digital channels to find the most effective path to growth. Working directly with senior management, you will have the opportunity to lead, learn and grow in a collaborative environment.
Your responsibilities will include:
- Develop and lead the end-to-end marketing strategy for our B2C sector.
- Closely monitor sales data and marketing analytics to identify trends, performance gaps, and opportunities for scaling.
- Oversee a 360-degree marketing approach, including digital and offline marketing initiatives.
- Refine our strategy by understanding the customer journey and positioning our offerings to meet B2C demand.
- Oversee all online and offline marketing content messaging, imagery, and collateral across all platforms.
- Conduct customer feedback, focus groups, data driven analyses, etc to maximise satisfaction and marketability.
- Take full accountability for marketing KPIs, including Customer Acquisition Cost (CAC), Lifetime Value (LTV), and overall revenue targets.
Requirements
- 5+ years of experience in marketing, with a proven track record in ecommerce B2C growth.
- Strong analytical skills with the ability to translate complex data into actionable marketing levers.
- Expertise in digital marketing tools alongside experience managing offline brand-building activities.
- Ability to think big-picture while remaining hands-on during execution.
Language requirements
- Fluency in English and Cantonese is required.
- Mandarin proficiency is a strong advantage.
Why Join MeeOpp?
- Opportunity to lead a core growth pillar in a fast-growing technology company.
- A data-rich environment where your experiments have an immediate impact on sales.
- Collaborative and innovative culture focused on the future of education.